The Decision Diagnostic · Find · 14 days

Your books tell you what happened. They can’t tell you what to do next.

Revenue’s up. Profit isn’t. And your numbers can’t tell you why. In 14 days, we name what your money is actually doing, in dollars. At least 3x the fee in owner-accepted value, in 14 days, or you pay nothing.

Book the Diagnostic fit call
Why this keeps happening

The numbers were never built to decide from.

The decisions weren’t wrong. You made them on the only numbers you had, and those numbers were never built to decide from. Your accounting answers one question, what happened. It closes the month, files the taxes, satisfies the bank. Nobody producing it is paid to answer the question you actually have: which of these things makes money, and what should I do next?

We don’t audit the past. We make the next call defensible.
What you get

What does the Diagnostic name, in dollars?

We normalize your numbers and run the Six Trap Diagnostic™: the six structural patterns that trap value inside past decisions. Then the readout puts dollars on what it finds.

  1. Which products, customers, and jobs actually make money.

    Full allocation, not the aggregate P&L. The account everyone protects is often the one the rest of the business is quietly funding, and the number ends the debate.

  2. Where the recoverable cash and margin sit.

    Recoverable cash, recoverable margin, and avoided cost, each in dollars, each with a named path to capture it. Not a hunch. A number you can act on.

  3. What to do first.

    The readout ends with the first three moves, ranked by dollars and speed. You leave with the read whether or not we ever work together again.

What a Day 14 readout looks like.

DecisiveDay 14 Readout · Sample

A $14M distributor: $118,000 a year back, and a third more profit.

In a business that keeps 2.6 cents of every dollar, $118,000 is not a rounding error. It is pure profit, and it lands every year the fixes hold.

+33%net profit, 2.6% to 3.4% of revenue
$118,000a year in owner-accepted value
7.9xthe $15,000 fee for the $8M to $25M band
$590Kover five years, before any growth
Where the profit comes from
Net profit: $360,000 today; after the fixes $478,000, made up of $54,000 from underpriced accounts, $41,000 from small-order freight, $23,000 from unpriced overtime. $360K $478K · +33% Net profit today After the three fixes +$54K Underpriced accounts+$41K Small-order freight+$23K Unpriced overtime
  1. Mental Accounting · Low effort

    Three accounts priced below their cost to serve

    Move 1: Reprice two at renewal; release the third.

    +$54,000a year
  2. Status Quo · Low effort

    Freight absorbed on small orders for three years

    Move 2: A minimum order size or a freight line.

    +$41,000a year
  3. Certainty Illusion · Medium effort

    On-time delivery bought with unpriced overtime

    Move 3: A rush fee; overtime approval above 4 hours.

    +$23,000a year

Why it compounds

The fixes are pricing, terms and process, so they keep paying after we leave. Five years of the same three fixes is $590,000, before any growth. And every dollar of it is earnings a buyer prices if you ever sell.

Yr 1$118KYr 2$236KYr 3$354KYr 4$472KYr 5$590K

Anonymized composite of real client findings. The type and size of each finding come from Diagnostics we have run; the company is a composite and the figures are rounded. A real readout adds the evidence and a recovery plan for each finding.

The 14 days.

  1. Day 0 Signed Engagement letter signed. Data request list and the 14-day calendar.
  2. Day 3 Kickoff Kickoff done. Data room set up. Six Trap Interview booked.
  3. Day 7 Draft Decision Register draft ready for your review.
  4. Day 14 Readout 60 minutes: the findings in dollars and the first three moves. The guarantee is measured here.
Pricing and guarantee

Fixed before we begin.

$5M to $8M revenue $10,000
$8M to $25M revenue $15,000
$25M to $50M revenue $20,000

The Diagnostic: at least 3x the fee in owner-accepted value, in 14 days, or you pay nothing. Typical 5x to 10x. Owner-accepted value is recoverable cash, recoverable margin, and avoided cost, accepted by you in writing.

A 90-Day Decision Resolution signed within 7 days of the readout credits the Diagnostic fee in full. The guarantee mechanics, in full →

The filter

Who the Diagnostic is not for.

Under $5M in revenue, the guarantee math does not hold and we refer out. If you are happy deciding on instinct, or shopping for bookkeeping on its own, we are the wrong call. And if a sale, a PE approach, or a succession is on the table, start with the Sellable-Numbers Scan instead: the same engine, run through a buyer’s eyes.

Decide from the numbers. Prove it in the cash.

One 30-minute fit call. If it fits, the 14 days start.

Book the Diagnostic fit call